Customer Relationship management program

STrI Customer relationship Management Training Course appreciates that customer service has become an elemental part of companies in today’s marketing era with the majority of firms turning into customer-centric organizations.

Customer relationship training is becoming an intrinsic part of employee training not only for new recruits but also for experienced managers to impart knowledge of leading-edge tactics and strategies. The sales team should be prepared with the correct attitude and skills while interacting with customers.

This is precisely the aim of this certification course. The course will develop competence within participants with the latest tools and techniques to efficiently deliver sustainable service to their customers.

 Course Objectives

Upon successful completion of the ‘Customer relationship management training course’, the participant shall be able to:

·      Develop skills for generating customer satisfaction and customer loyalty

·      Understand the importance of customer follow-up and feedback

·      Convert prospects into customers and cultivate a long-lasting relationship with them

·      Utilize various metrics and tools such as customer lifetime value, churn rate, customer service satisfaction rate, etc.

·      Inculcate persuasive communication skills

·      Learn to effectively resolve customer complaints

·      Successfully retain customers and achieve repeated sales from them

Training Methodology

STrI transformational centers believes in two training approaches applied in each course—theoretical and practical. The theoretical aspect of training is delivered in lectures by highly experienced professionals from the relevant domain, using detailed audio-video presentations. Trainee participation is encouraged through group or individual assignments, knowledge to action projects and other such activities.

Case studies are discussed in detail to help trainees relate the training content to practical scenarios. However, the major aspect of practical training involves sample projects assigned to trainees (Knowledge to Action) during the course of the training. Experiential learning is also focused upon.

This course follows a unique approach adopted by SITL, called the Do–Review–Learn–Apply Model.

STrI Solutions follows the ‘Do-Review-Learn-Apply’ model.

Organization Benefits

Participants who successfully complete the Customer Service Management training course will benefit their organization in the following manner:

·      Help in driving up sales through customer retention

·      Develop competitive edge in the industry through differentiated customer service

·      Help cost-cutting through lowering the cost of acquisition of customers

·      Instill brand recognition in the market

·      Develop customer advocacy

·      Increased word-of-mouth marketing from satisfied customers

Personal Benefits

Successful completion of the course shall benefit participants in the following ways:

·      Cultivate a dynamic and adaptable attitude as the needs of customers differ from person to person

·      Develop positive and persuasive speaking skills

·      Acquire the ability to emotionally connect with the customer

·      Learn the ability to use various marketing metrics and analytics

Who should attend?

·      Senior marketing managers/Marketing heads

·      B2B marketers

·      Sales professionals

·      Sales analysts

·      Aspiring marketing and sales professionals

·      Relationship managers

·      Start-up founders, entrepreneurs